Level Nine Sports
 

 advertise with indeep media

Dating Sites Betting on Location Tracking

Posted: May 11th, 2011 | Author: | Filed under: Blip, Diana Detox, Goolge, Kiss My . . ., Love and Other Drugs, Relationship Matters | Tags: , , , , , | Comments Off on Dating Sites Betting on Location Tracking

While Apple and Google are desperately trying to reassure U.S regulators that location tracking is a harmless pass-time, as well as soothing iPhone and Android handset users they aren’t tracking their locations. Online dating companies are betting their bottom lines on doing just that.

Meetic SA, the French owner of the European operations of Match.com, is joining start-ups including New York-based MeetMoi in offering location-based dating services. Meetic will introduce features this year that let handset users find out real-time who’s around them and interested in meeting, and match potential soulmates who, for example, frequent the same gym, managing director Philippe Chainieux said in an interview.

Taking advantage of smartphones’ location data is a logical step for dating services, whose users are increasingly accessing their matches from handsets. The number of European web users visiting a dating service “almost every day” through a mobile device rose 49 per cent between February 2010 and the same month this year to 2.8 million, according to researcher comScore. The number doing so at least once a week climbed 44 per cent :: Read the full article »»»»