It seems even without Sandilands around the exodus of money hasn’t slowed? That beast that is Kyle Sandilands, may be on his summer break, but it hasn’t stopped advertisers from extending their boycott of his breakfast radio show. In a new blow to Southern Cross Austereo, at least 15 major brands have pledged to not advertise on any of Sandilands’s programs in 2012. Some of big brand names including Coles, Bunnings, Vodafone, McDonald’s, Ford and Blackmores said their boycott of the 2Day FM host would extend into next year. The Sandilands debacle started after a female journalist wrote a review of Seven’s Kyle and Jackie O television show which aired on November 21. The following morning Sandilands launched into an on-air attack of the News Ltd journalist.
A statement released by Coles on the Change.org website on Tuesday said: “Our very clear position in relation to the offensive and inappropriate comments made by Kyle Sandilands remains that we are not and will not advertise on programs hosted by him.” Ford’s statement read: “Ford won’t be advertising with the Kyle & Jackie O show or other Austereo programs with which Kyle is involved (such as the Top 40, for example) at all going forward. Our action to withdraw that advertising was permanent.” The Change.org site started a petition after Sandilands’s on-air rant, which has now garnered more than 26,500 signatures.
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