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Just How Far Can Facebook Advertising Go!?

Posted: December 8th, 2013 | Author: | Filed under: Technoid Computer News | Tags: , , , , , , , , | Comments Off on Just How Far Can Facebook Advertising Go!?

www.facebook.com/advertisingFacebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.

When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.

Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?

Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.

With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»

Funkinwagnill: Fact # 000003

Posted: September 10th, 2011 | Author: | Filed under: Not Porn | Tags: , , , , , , , , , , , , , , , , , , , , , | Comments Off on Funkinwagnill: Fact # 000003

TAGS TAGS TAGS! The internet is run on the darn things, they assist in pointing your browser to relevant content. TAGS or keywords are intended to be overtly literal, for example: Facebook/facebook will clearly bring up search results relvant to Facebook/facebook! Based on Google’s clever search algorithm NOT PORN will list a bunch of sites that are not pornographic?! Wikipedia describe PORN as: “the portrayal of explicit sexual subject matter for the purposes of sexual arousal and erotic satisfaction.” It stands to reason then that NOT PORN is NOT the portrayal of explicit sexual subject matter for the purposes of sexual arousal and erotic satisfaction. This is relevant to us for several reasons.

Google has requested that our TAG: NOT PORN be removed from our Stepanie Seymour Articles: www.sociallyengineered.com.au/Stephanie+Seymour/ claiming the articles are pornographic?

Google has suspended our Adsense account due to the Tag: NOT PORN

At NO TIME has or will www.highpants.com posted PORNOGRAPHIC MATERIAL, as the TAG suggests NOT PORN is not porn.

PORNOGRAPHIC material in our view is blatant, unmistakeable: when you see it you know it!

www.highpants is not claiming that it is angelic, nor are we remotely interested in skewed morals, our point of view is that of the broader community.
Other TAGS that may offend are Shut The F_ck Up, Naked and Nude, Bipolar Blond Moment, infact almost any combination of words has the potential to offend.

We are not bound by any Google page rating system, nor do we recognise Google as a net nanny, we rely on www.ncmec.org  and the like.
We are rated <R> and our sites are suitable for adults 18 years and older.

If you are offended by any of our content – such as NOT PORN – please do not revisit our site, close this page and don’t return!

REMINDER! you are here voluntarily, if your children stroll onto this site, please control them.

A Reminder: Pornography or porn is the portrayal of explicit sexual subject matter for the purposes of sexual arousal and erotic satisfaction, we don’t run porn, we could care-less about your sexual arousal, we love you for your minds!  NOT PORN is a literal TAG: it is not porn.

Apple iAds Hit Primetime

Posted: March 17th, 2011 | Author: | Filed under: Blip, Tec Ass | Tags: , , | Comments Off on Apple iAds Hit Primetime

“We intend to be the leading marketer in the digital age where the key will be to unlock the potential of mobile.”

In a quick follow up to Go Go Google, Gone and the damage Google is doing to it AdSense Brand, iAds has a bit of a buzz going on at the moment.  iAds was rolled out by Apple in December 2010, as a mobile – iphone and ipad – portal, it’s seen some pretty spectacular signups but this one sort of says it’s about to hit a powerband – Unilever – has now signed up.

Keith Weed, Unilever’s Chief Marketing Officer said, “It’s great to have been able to translate conversations from a month ago into concrete action so soon and to be at the forefront of something so innovative.

Dove for Men will be the first in a series of Unilever brands expected to run ads on the new platform.

Thearchitect of the Apple deal, Babs Rangaiah, Unilever’s Vice President Global Communications Planning said, “We know that 25 percent of the world is online now, but the next 75 percent will mostly get online via mobile. This partnership will offer us the ability to work within what we believe will be the future of the mobile internet – APPS.”

Over the past couple of months, the internet has taken a negative spin on iAds, seemed they hadn’t come up with the right players quickly enough. Turns out the wait was worth, a big deal always takes a little longer to flatten. We wonder how quickly Google can bounce out some juicy business, we suspect they Need to.

Go Go Google Go

Posted: March 16th, 2011 | Author: | Filed under: Goolge, Michael Courtenay, Socially Engineered | Tags: , , , , , , | Comments Off on Go Go Google Go

Content Farms Feel the pain of subsidence, hits drop like flies as Google’s new algorithm kicks in and kicks off sites that it reckons are spam.

“There is of course a sweet irony here, 12 of the 15 sites we looked at to research this article – Run Google Ads – surely this is going to hurt the Big G more than anyone else?”

Sounds like a game out Zynga’s closet, unfortunately it’s much more serious for sites that have been labeled “Content Farms” by the search giant. Content Farms as defined by Wikipedia is used to describe news aggregators that employ a large staff of freelance writers to generate content that is designed to “satisfy algorithms” resulting in higher rankings on Google SERPs, search engine result pages.

Based on what has been determined to be a rise in such activity, Google has altered its search algorithm to demote what they have determined as “low quality” sites. According to many SEO analysts, this move was caustically termed a “farmer’s update.”

The clear debate which  has surfaced hinges on how ‘automation’ can distinguish a “low quality” from “high quality” site? Particularly since Google notes that there was no human intervention. “Our recent changes to help people find high-quality sites are entirely algorithmic and we have not taken manual action, nor will we take manual action to address particular sites. Instead, we will consider feedback from publishers and the community as we continue to refine our algorithms to improve our search quality at scale.”

Traffic to some Web sites has decreased by 40 percent.  Other sites like theteacherscorner.net, a 13-year old site indicates their ad revenues have dropped by 50 percent even though the publishers of the site assert they receive “several million monthly pageviews and thousands of pages of original content for educators.” There is of course a sweet irony here, 12 of the 15 pages we looked at to research this article Run Google Ads, surely this is going to hurt the Big G more than anyone else?”

Is there any recourse for publishing sites that feeling they have ended up on the wrong side of these changes?

Google has done their usual feedback-support thing and opened up a forum: “Think you’re affected by the recent algorithm change- post here.” In less than 24 hours of the forum going live, over 150 complaints were received. As of today and this posting, there were 801 complaints filed. Google’s employee Wysz, the forums host, must right about now be sweating his little heart out, here’s his intro:

We recently made a change to our search ranking algorithms, which you can read more about on the Official Google Blog: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html


According to our metrics, this update improves overall search quality. However, we are interested in hearing feedback from site owners and the community as we continue to refine our algorithms. If you know of a high quality site that has been negatively affected by this change, please bring it to our attention in this thread. Note that as this is an algorithmic change we are unable to make manual exceptions, but in cases of high quality content we can pass the examples along to the engineers who will look at them as they work on future iterations and improvements to the algorithm. So even if you don’t see us responding, know that we’re doing a lot of listening.

Some  example of the pain being felt out there: 801 – We’ve experienced a significant drop in our traffic (almost 35%) as a result of this change (with an equivalent drop in revenue).  We believe that our only crime is that we host user-generated content.

744 – Wysz, I don’t mean to call you out (and maybe you need to say what you say to avoid more lawsuits), but, yes, Google IS able to make manual exceptions, http://www.cultofmac.com/crisis-over-google-has-reinstated-cult-of-mac/84362 .

311 – Our Training College has lost all Google traffic to its site since the update:
All its content is original.  On some searches content that has been scraped from it and links created by directories and content scraping sites rate ahead of it.  The site no longer ranks at all after previously having a significant amount of traffic from Google searches.  The site offers good quality information for people looking for vocational training in Australia and has consistently generated a good page views and actions of enquiries through the site and by phone.  The site has had a lot of work invested in providing good quality content.  Any information on what we should do or review by Google would be greatly appreciated.
Thanks for your help and consideration.

Go  Go Google GONE!

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