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Australian Grocery Giant Fined Over False Advertising

Posted: July 2nd, 2013 | Author: | Filed under: The Organic Gourmet | Tags: , , , , , , | Comments Off on Australian Grocery Giant Fined Over False Advertising

Australian organic retail NewsAustralian supermarket behemoth Coles has paid multiple fines totalling $AU61,200 for allegedly misleading consumers about the origin of some of its fresh produce. The Australian Competition and Consumer Commission – ACCC – says Helping Australia Grow signs were hung above imported navel oranges, kiwi fruit, asparagus and almonds.

The ACCC said that the well known – and universally accepted accreditation of locally produced fare – the triangular Australian Grown symbol was also misused. The watchdog said the display gave the impression the imported fruit had been locally grown.

Coles advised the ACCC that the misconduct arose out of the relocation of stock within stores without updating the promotional imagery on the price boards. The ACCC nevertheless considered action was necessary given the importance consumers place on representations of this kind, and the importance of strong compliance processes when choosing to make such claims in the context of a widespread campaign :: Read the full article »»»»


Google Fights Deception Verdict in Australian High Court

Posted: September 13th, 2012 | Author: | Filed under: Technoid Computer News | Tags: , , , , , , | Comments Off on Google Fights Deception Verdict in Australian High Court

Google Fights Deception RulingThe Australian corporate watchdog, the ACCC – Australian Competition and Consumer Commission– has told the High Court that Google is responsible for misleading content in its sponsored links. The behemoth that is Google is fighting a ruling that it engaged in misleading conduct when some advertisers used the names of competitors to attract searchers to their links.

The ACCC says these sponsored links give the false impression the businesses are linked. The ACCC says that Google Advertisements with the headline Harvey World Travel redirected to a competitors – STA Travel – website. The ACCC said that the ads were in breach of section 52 of the Trade Practices Act. Similarly, advertisements headlined with Honda, redirected to car-trading website Car Sales, several more Google Adwords accounts, including the Trading Post were said to be in breach of the Trade Practices Act.

In April this year, the Australian Federal Court found that Google HAD engaged in misleading and deceptive conduct regarding it’s AdWords website. the court said that what appears on Google’s web page is Google’s response to A User’s Query. That it happens to headline a keyword chosen by the advertiser does not make it any less Google’s responsibility

In this latest round of litigation, Google’s barrister Tony Bannon told the court that finding Google responsible for what it produces from an inquiry could have much wider implications, suggesting that a negative ruling may even hail the decline of AdWords :: Read the full article »»»»


Google Loses ACCC Australian Federal Court Case

Posted: April 3rd, 2012 | Author: | Filed under: Goolge | Tags: , , , | Comments Off on Google Loses ACCC Australian Federal Court Case

AUSTRALIA - GOOGLE LOSES ACCC COURT CASEThe Australian Federal Court has ruled against Google, stating the search behomoth breached the law by displaying misleading sponsored links at the top of its search results. Last Year the court found that Google wasn’t liable for ads that appeared as search results. Consumers who used Google to search for Harvey World Travel, Honda, Just 4X4  Magazine and Alpha Dog Training were presented with ads that led to rival websites.

In appealing the Federal Court’s decision, The Australian Competition and Consumer Commission – ACCC – took the view that Google’s key word insertion system, plus the role of Google staff, were fundamental to the false representations being made. In a statement the ACCC said It was significant that the previous Federal Court decisions considered by Justice Nicholas related to publishers of advertisements in traditional forms of media, such as print and television. The reasoning in those cases is not easily translated to the practices of search engine providers such as Google in publishing sponsored entries as part of search results.

The ACCC appealed last year after Justice Nicholas ruled Google’s conduct had not been in breach of the Trade Practices Act. Justice Nicholas found that although a number of the advertisements were misleading or deceptive, Google had not made those representations. Read the full article »»»»