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Australian Grocery Giant Fined Over False Advertising

Posted: July 2nd, 2013 | Author: | Filed under: The Organic Gourmet | Tags: , , , , , , | Comments Off on Australian Grocery Giant Fined Over False Advertising

Australian organic retail NewsAustralian supermarket behemoth Coles has paid multiple fines totalling $AU61,200 for allegedly misleading consumers about the origin of some of its fresh produce. The Australian Competition and Consumer Commission – ACCC – says Helping Australia Grow signs were hung above imported navel oranges, kiwi fruit, asparagus and almonds.

The ACCC said that the well known – and universally accepted accreditation of locally produced fare – the triangular Australian Grown symbol was also misused. The watchdog said the display gave the impression the imported fruit had been locally grown.

Coles advised the ACCC that the misconduct arose out of the relocation of stock within stores without updating the promotional imagery on the price boards. The ACCC nevertheless considered action was necessary given the importance consumers place on representations of this kind, and the importance of strong compliance processes when choosing to make such claims in the context of a widespread campaign :: Read the full article »»»»


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